Overview

As the manager of copywriting on the Walden University marketing team, you’ll be an integral part of an in-house creative team that produces a wide range of compelling, high-quality digital content-including e-mails, Web copy, social media, ads, articles, presentations, infographics, and more. This person must be an adaptable self-starter who is comfortable managing a team of writers as well as coordinating and collaborating with a variety of personnel at all levels of an organization in a fast-paced, rapidly evolving environment. Duties and Responsibilities:Write highly effective, creative, and engaging marketing content and communications that will reinforce our brand, attract new students, retain existing students, and build stronger relationships with our alumni.Write for multiple B2B and B2C audiences within guidelines for brand, voice, and tone, employing best practices for each medium (e.g., e-mail, Web, print, mobile, social media).Responsible for management and development of SEO content, including optimization of keywords, managing freelancers, developing topic ideas, and collaborating with Web and brand teams.Oversee in-house copywriter and a team of freelance writers, providing feedback and guidance on projects.Manage incoming assignments, partnering with traffic manager to assign projects and maintain schedules.Manage multiple projects with shifting priorities on tight deadlines.Collaborate closely with the design and editorial teams to create a cohesive product that is in brand.Serve as the expert on Walden voice and tone and maintain the brand voice and tone guide.Must be responsive to and able to provide constructive creative direction and work strategically, collaboratively, and productively with internal clients. Experience:7+ years as a professional copywriter, either in an agency or in-house as part of a corporate creative or marketing department.At least 2 years of experience supervising team of internal and external copywriters in an agency or corporate marketing department.A comprehensive portfolio of creative and engaging writing samples across multiple channels, with a significant focus on digital marketing.Proven experience developing SEO content and expertise in SEO best practices and trends.Well-versed in content marketing best practices, specifically developing customized content targeted to unique personas and user journey stages.Ability to plan and manage copywriting priorities, with great attention to time management and meeting multiple deadlines within accelerated time frames.Keen attention to detail and accuracy required.Superb problem-solving, time-management, and organizational skills.Working knowledge of AP style.Working knowledge of the commenting, track changes, and mark-up tools of Microsoft Word and Adobe Acrobat Professional.Bachelor’s degree in English, communications, journalism, or related field.